In this age when tech companies come out with new gadgets virtually every day, or claim to introduce the latest life-changing innovation, it is easy to forget that really useful innovations actually respond to a need, or solve a problem.
Such solutions might not be as glitzy as the latest i-Phone, the newest version of Android or yet another fitness app that promises to turn you into an Olympic athlete, but in the end they actually make a real difference because they change the way people do everyday things. Therefore, transformative innovations usually aren’t global, one-size-fits-all solutions, but ideas conceived at a more local level, tailored to local challenges.
Yego Innovision, a company created recently in Rwanda, might, with its Yegomoto project, have come up with such an innovation.
On the surface, the idea is simple: equip the ubiquitous taxi-motos with a device that is connected to the internet and GPS, so that you can monitor them, measure the distance they travel and on that basis calculate the fee for the ride. It may seem simple, but it has profound implications.
First of all, it will put an end to the endless haggling over the fee, which is henceforth based on a price per kilometre set by RURA. That will benefit the drivers, who currently, due to excessive competition, have to take the lowest acceptable offer from the passenger. Most of them barely manage to eke out a living.
What is more, through Yegomoto the drivers can get a statement of their monthly earnings, which will make it easier for them to get bank loans. The system will also help to push adventurers out of the market, as drivers are required to have their administrative paperwork in order to get the Yegomoto metre.
In brief, the system will finally bring order and transparency to a business which, while omnipresent, has always been characterised by chaos.
And if that weren’t enough to qualify Yegomoto as a transformative innovation, the company will also use the system as a logistical platform for e-commerce, in which the taxi-motos can bring all kinds of goods and services to your doorstep.
As such, Yegomoto is definitely a game-changer. We wish them all the best, and hope to have many haggle-free rides.
Read this article and more in issue n° 81 of Hope Magazine.