In a bid to offer a variety of choices to its customers, beverages manufacturer, Bralirwa has launched Coca-Cola soft drinks plastic packaging line.
The soft drinks will from now on be produced through the multi-million polyethylene terephthalate (PET), joining the extensive soft drink portfolio under the flagship Coca-Cola brand.
“This investment made in PET shows the clear commitment of Bralirwa Ltd in putting the consumer at the center of our thinking and our ambition to address evolving consumer needs, in this case, convenience. In addition, we believe that this innovation will create substantial additional business opportunity for Bralirwaand for our business partners,” said Jonathan Hall, the Managing Director of Bralirwa Ltd at the launch in Bralirwa’s Kigali factory last week.
Over the past four years, Bralirwa has invested heavily in boththe soft drinks plant in Kicukiro in Kigali and the brewery located in Gisenyi, Rubavu District.
This has been mainly to satisfy the growing demand for beverages in the country.
This can be shown by the 9.5% increase in 2015 revenues Bralirwa registered, that was mainly attributed to the increase in sales and volumes for the soft drinks.
Total sales volume equally increased by 7.6% with beer sales growing by 5.3% and soft drinks by 14% during 2015.
Hall noted that the new PET plant will be offering an expanded assortment of flavors which includeFanta Orange, Fanta Citron, Fanta Fiesta, Sprite, Coca-Cola, Coke Zero and Vital’o, in 3 different bottle sizes: 30cl, 50cl and 1.5L.
The 30cl bottle will be sold at Rwf 400 while the 50cl will go for Rwf 600 and the 1.5liter for Rwf 1,500 only.
Coca-Cola is the world’s most valuable brand that has been operating for 128 years and sold over 200 countries. Coca-Cola has been operating in Rwanda for the past 41 years with its products served in glass bottles of 30cl.
BRALIRWA Ltd is a Rwandan company producing and selling beers and soft drinks. The Company beer portfolio includes Primus, Mützig, Guinness, Amstel and Turbo King produced in our Gisenyi brewery and Heineken beer which is imported. We produce Primus beer, our main brand since 1959 and our soft drinks plant started operating in 1974 in partnership with The Coca-Cola Company. We produce Coca-Cola brands; Coca-Cola, Fanta Orange and Fanta Citron, Fanta Fiesta, Sprite, Krest Tonic and own brand Vital’ O.
The company was founded in 1957 with the construction of a brewery in Gisenyi, located at Lake Kivu. Since 1971, BRALIRWA Ltd is part of the internationally renowned Group Heineken which holds 75% of BRALIRWA Ltd shares while the 25% remaining shares are hold by independent shareholders. As a socially responsible company Bralirwa Ltd supports a variety of projects from Education to Health and Environment.