PRICE INCREASE ON BRALIRWA’S SELECTED SOFT DRINKS RANGE

Kigali, Monday 22nd August, 2016 –Bralirwa LTD is informing its consumers that from today there will be a price change on a selected range of Soft Drinks. This will be on 30cl and 50cl RGB (Glass) product as well as 30cl PET (Plastic) product only.

The 30cl glass product in all its existing flavors will be 350 rwf, the 50cl Coca-Cola in glass will be 500 rwf. The 30cl in plastic in all its existing flavors will be 450 rwf. The rest of the Soft Drink PET portfolio will maintain its current pricing.

14718692271461919163_bralirwa1
Bralirwa Soft Drinks (Courtesy)

“Due to increase of input and business costs, we have decided to increase the ex-factory price to cover it. We have however steadily maintained the Soft drinks prices for the last four years.

We would like to assure you that we have prepared a solid communication plan to inform our customers and consumers. We have also distributed new tariff lists with the recommended retail prices to all relevant outlets in the various sales channels. This is to assure the respect of our recommended prices”, said Jonathan Hall Managing Director of Braliwa Ltd.

Braliwa Ltd. confirms that the prices of its beer portfolio will not increase.

ABOUT BRALIRWA

BRALIRWA Ltd is a Rwandan company producing and selling beers and soft drinks. The Company beer portfolio includes Primus, Mützig, Guinness, Amstel and Turbo King produced in our Gisenyi brewery and Heineken beer which is imported. We produce Primus beer, our main brand since 1959 and our soft drinks plant started operating in 1974 in partnership with The Coca-Cola Company. We produce Coca-Cola brands; Coca-Cola, Fanta Orange and Fanta Citron, Fanta Fiesta, Sprite, Krest Tonic and own brand Vital’ O.

The company was founded in 1957 with the construction of a brewery in Gisenyi, located at Lake Kivu. Since 1971, BRALIRWA Ltd is part of the internationally renowned Group Heineken which holds 75% of BRALIRWA Ltd shares while the 25% remaining shares are hold by independent shareholders. As a socially responsible company Bralirwa Ltd supports a variety of projects from Education to Health and Environment.

  • By Bralirwa
  • Posted 22nd August 2016

Comments

There are no comments for this article.

×
5  +  2 =